Persuasive Direct Marketing - what you say and how you write it

This is an all-time favourite. Over the past 15 years I have presented this 1-day (or half day) training module in many different companies, representative bodies and associations in numerous different countries.

In a fast-moving, action-packed module participants will discover how to make their direct communications with customers: direct mail and direct marketing campaigns work better than ever before. There is a special emphasis given in this course on writing direct mail letters, brochures and information sheets.

My comprehensive book on Persuasive Direct Marketing

Persuasive Direct Marketing - "Here's what you say and how you write it"

By arrangement, I can include a copy of my book as a handout for each participant.

If you'd like to talk to me about this book, please contact me.

Now available to purchase from the Oak Tree Press - price €25

...for more details about my book

Half-day individual private tuition course for business people

Let's face it! Most of us learned how to write in school, when the only person we needed to impress was our teacher, who never really had to sell anything, or influence or persuade anybody. Since then we've had to make do in the business world with copying the writing styles of our business colleagues whose writing abilities are often far worse than our own.

Here's an opportunity for you to spend a morning with one of Ireland's most successful business marketing writers and develop and improve your persuasive writing and written presentation skills. Not only will you be encouraged to write under my personal guidance but you will also get a private insight into how professional commercial writers structure their written communications to capture, and hold, their readers' attention.

Communicating successfully with the written word

This is a very lively inter-active one day (or half day) course and participants are encouraged to 'pick up the pen' and write. There is a strong marketing emphasis in this course and it covers writing sales letters, brochures, reports - even ads for the newspaper.

If you'd like me to email you a sample 1-day course programme, let me know and it will be my pleasure.

I Write, U Write, E Write!

Another popular 1-day (or half day) course where the focus is on more effectively communicating your company's message on any communications medium: PowerPoint, Emails, Sales letters, Sales presentations and Brochures.

Throughout the course participants will be introduced to the 'do's and don'ts' of writing in any of these communications media. And they will be provided with many tips and suggestions on how to create more reader-friendly communications.