I'd Love To Tell You Some More About Myself

Robert Hayes-McCoy

Here's some background information giving you a quick insight into the various sales writing and marketing awards I've won, articles I've written and so on. (If I don't tell you these good things about myself - maybe nobody else will.)


For starters, let me tell you that I'm Ireland's leading direct marketing copywriter. A copywriter is the person who actually writes the persuasive letters, newsletter and brochures and other sales material, that will encourage more readers to respond. It's a very skilful job. My promotional copy is used by some of the top national and international companies, both in Ireland and overseas.

My sales letters and brochures and direct marketing campaigns have won numerous awards for myself and my clients. These include:

  1. The coveted 'best of America' Echo Award (3 times)
  2. Countless Irish Direct Marketing Association (IDMA) 'best of Ireland' Awards for Excellence
  3. 'Best of Europe' Awards from the European Direct Marketing Association (FEDMA)
  4. The special recognition award for copywriting in Ireland - IDMA
  5. And a special FEDMA Award for the best low-budget direct mail campaign in Europe. (I'm particularly proud of that last one!)

I was a member of the adjudication panel for the Best of Europe Awards. You may have seen me up there in front of the big screen presenting some of the awards to the winners. (I was the congenial looking person with the beard and the smile!)

I was back again at the FEDMA congress the following year. And this time I was a key-note speakers on how you can Write Copy for the Web.

I'm a founding member - and current Board Member - of the Irish Direct Marketing Association.

And Yes! My specialist in-company training courses on 'copywriting' and 'direct marketing' are in constant demand.

I'm the author of the book: Persuasive Direct Marketing - what you say and how you write it , published by Oak Tree Press.

I've written & published frequent articles on copywriting and direct marketing, including regular 'The Real McCoy

By now I guess you've had enough of me talking about myself so why not find out what other people say about me.