Thank you for visiting my web site!

Robert Hayes-McCoy

I'm a national and international award winning Irish Direct Marketing and Web Site copywriter who has helped all kinds of companies promote their products and services, and win more customers.

A 'copywriter' is the creative person who writes the 'headlines & words' for sales letters, promotional brochures, emails, web sites, PowerPoint presentations etc. It's a very skillful job which requires a fair amount of time and perseverance to get the sales/promotional message right. It also requires knowledge of what works and what doesn't work for different age groups in the marketplace.

Briefly...

... my job is to create & write the headlines and the words that go into:

  1. Sales letters, business letters & fundraising letters
  2. Brochures, promotional leaflets & company reports
  3. Newsletters and web sites

And Okay, I write the words and the text for other things like Radio Commercials, Chairman's Speeches, Annual Reports and suchlike. But I won't burden you here with details of all these.

 My Training Courses:   

I also do very popular 'in-company' training courses on 'Persuasive Marketing - what to say and how to write it!'

 Conference Speaker:   

I'm often invited to be a guest speaker on the subject of 'Selling with the Written Word' and 'Web & Email  Writing' & 'How to Write better Sales Letters and Brochures' at seminars and conferences in Ireland and overseas.

 Who I Work With:      

I've written brochures, newsletters and sales letters for many large international household brand names along with some quite wonderful small companies too! Read on and you'll quickly discover how my copywriting services and training courses can work for you?

My 3 B's Formula for Success

What the 3'B's stand for is: Be Bright, Be Brief & Be off!

Be Bright!    

Be Brief!   

Be Off!